Understanding Commercialization Within Biopharma is a two-day course that uses real world examples to explain both the big picture of strategic commercialization as well as the tactics necessary for a successful pharmaceutical launch. Discussion points focus on creation of the Therapeutics Target Profile (TTP), the power of market segmentation, crafting the value story, and building/sustaining competitive advantage. This course is for both scientist and non-scientist who need to better understand how therapeutics are successfully launched and commercialized.Who should attend
Appropiate for those without a commercialization background who need a foundational understanding of the business-side of biopharma. Anyone who works in cross-functional teams, finance, law, marketing, business development, clinical development, project management, administrative support, regulatory affairs, or those new to the commercializaton function.
Registration fee: $1395; LSW members use code LSW100 to save $100!
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