Seattle Startup JoyLux Seeks to Change Narrative Around Menopause

In 2014, Colette Courtion started Joylux, best known for vFit, a handheld device that uses red-light technology to ease some of the symptoms that come with menopause. Now, more than a decade later, Courtion’s efforts are yielding profits both in the medical device market and the broader women’s sexual health market, which were under-addressed when she started.